Only available in Spanish version
Only available in Spanish version
Only available in Spanish version

Vote for Mono

Mooverang

Vote for Mono

Objective

Introduce Mooverang, the new personal finances app created by the OCU consumer association.

Description

Mooverang is so easy to use that with it even a monkey could be Economics Minister. And so we created a complete political campaign:VOTE FOR THE MONKEY.

The campaign started throwing our furry candidate through multiple on-off pieces, such as the candidate website votaamono.com where supporters could vote for him or interact with him on social media through the hashtag #votaamono.

After the great impact of our candidate in the media and in RRSS we unveiled on the El Intermedio television program, how Monkey, thanks to Mooverang, had decided to stand for election.

Results

In the two months following the launch of the application, it had already achieved the goal of 15,000 downloads. Exceedingthe client's objectives

We surpassed the client's goal of views on YouTube by 175%, with over 168,000 views, and 449% in visits to the web. Further we were TT 24 hours after launching the campaign with over 36,700 tweets.