Only available in Spanish version
Only available in Spanish version
Only available in Spanish version

Starbucks moments

Starbucks Perú

Starbucks moments

Objective

To position Starbucks in social media circles, to create a relationship between the brand’s channels and its public and to increase the number of fans and social engagement.

Description

Starbucks stores with Social Media channels, allowing Starbucks to serve as a meeting point for people and stories. We innovated in content with a different Community Manager, who explores Starbucks stores and captures real moments. We also created a series of actions to connect physical spaces with virtual ones, such as the Starbucks Route or Starbucks Moments.

Results

In almost 7 months we doubled the number of fans, exceeding half a million fans; interactions increased by almost 400%; the Starbucks Peru fan page hits increased by more than 250%; Starbucks became the market leader in coffee consumption in Peru and we transferred the experience of our stores to the Facebook page, where it almost became a virtual store