A very social way of unveiling Alianza Lima's new jersey: The fans themselves would take it to the team
The central theme was a bus inspired by the support of hundreds of followers via Twitter on #avanzaalianza. A few days before this, we carried out a teaser campaign which included social networks, social ads, digital billboards and the collaboration of important influencers in the digital world. On the 5th of February, the bus filled with tweets, drove to the event packed with journalists, followers and sponsors.
We gained 23,500 new fans on Facebook and Twitter followers increased by 40%. #AvanzaAlianza became a trending topic on Twitter. All of the t-shirts sold out on the first day and the event had over 300 minutes of coverage on TV and radio stations and numerous other media also reported on the event.