La peñita guapa
For years, Mixta has been connecting with young people with their peculiar brand of humour and then displaying their product ... in two seconds. Here and gone. So this year we had the challenge of making Mixta is not only entertaining, but also a drink.
The Peñita Guapa is a branded digital content. A series of 8 chapters, created in collaboration with comedian and writer Joaquin Reyes, in which we told the story of three boys who lead dull lives until they got together in their favorite bar for a few Mixtas.
At that instant, surrealism was unleashed and anything was possible. A liquid idea, born on the Internet, reproduced in all media, formats and supports possible (TV spots, special actions, banners, infographics, posts, mini-video streaming, trailers, extras, etc.).
RRSS interactions exceeded the client's objectives by 68.74% moving all the lines of brand health:
6 months entertaining the fans with the product as the star, resulting in: 3.5 million views on YouTube, 288% more than in the
previous campaign, with the same investment. Over 50,000 interactions on social networks, surpassing by almost 70%the client's objectives and an increase of 123% in brand awareness.