Communicate that the EVO Intelligent Account is the only one on the market with which you do not have to worry about your money.
We created a campaign that, in reality, was two in one. One for the day for customers who had a good night’s sleep and a different one at night for all those that did not have an EVO Intelligent Account and who had financial worries that kept them awake.
After 12 midnight evobanco.com was converted into a relaxation centre for all those who could not get to sleep. Meditation, serene landscapes, binaural beats, colour therapy, etc. Various therapies helped to relax. The campaign was completed with banners that changed depending on the time and an app for instantly catching up on lost sleep.
The campaign was a trending topic in Spain. It generated a total of 5,541 hits. 5,645 mentions on blogs and forums. The campaign generated more than 5,000 tweets.