Present the J & B Special Edition of J & B COLORS with a street marketing action connected with the digital world.
We launched a bunch of brightly coloured bikes that changed colour as users voted for one colour or other on Instagram and Twitter. The commando toured the main streets of Barcelona lighting up venues and other local areas along their way. The route was broadcast in streaming on jbcolors.es and finished with a light show and castellers in the Plaza del MACBA. The most original tweets were made with a fixie bike
The action got 20,000 visits to the website during the hours it lasted The number of new followers to brand Official Twitter grew by 460%. Over 15,000 Youtube views reaching the client's goals. And, above all, we managed to advertise a brand of spirits in a city, Barcelona, where such advertising is prohibited.