Position Nutribén as an innovative, technological brand and turn the difficult feeding time into a fun time.
Fun Food is a free application for tablets and a fun way to help children to learn to eat properly.
It stems from a clear insight: parents no longer know what to do to entertain their children and get them to eat properly.
The application offers a series of imaginary worlds with which the child can interact while watching on screen, and characters that become sad if the child does not eat. The stories reward children who eat well with sound, pictures and colours.
Happy children, happy parents and also a happy brand: the action is closely linked to the product, not only because it is used when eating, but because the pincodes obtainable at Club Nutribén give exclusive access to parts of the game.
Over 15,000app downloads reaching the client's goals.
More than 150 mentions in maternity media, the advertising industry, mainstream media, blogs ... no investiment