Only available in Spanish version
Only available in Spanish version
Only available in Spanish version
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Experiential movement

J&B

Experiential movement

Objective

Position J&B in a more mature environment and convert it into an inspirational brand in a world full of possibilities.

Description

Participation platform where the users can create their inspirational stories, giving rise to a huge network of experiences.
The action was complemented by “Instant Experiences” (competitions on Instagram and Twitter) and by a rich media campaign of social banners

Results

An original multi-device platform which received 260,000 visits in a month and in which almost 9,000 users uploaded inspiring experiences.