Only available in Spanish version
Only available in Spanish version
Only available in Spanish version

Experiential movement

J&B

Experiential movement

Objetivo

Position J&B in a more mature environment and convert it into an inspirational brand in a world full of possibilities.

Descripción

Participation platform where the users can create their inspirational stories, giving rise to a huge network of experiences.
The action was complemented by “Instant Experiences” (competitions on Instagram and Twitter) and by a rich media campaign of social banners

Resultado

An original multi-device platform which received 260,000 visits in a month and in which almost 9,000 users uploaded inspiring experiences.