El chorizo bueno
A brand awareness campaign for mooverang to increase app downloads.
Mooverang, the OCU’s (Organisation of Consumers and Users) application for the management of one’s own economy has been helping users to control their expenses and improve their quality of life for over a year now. During this time it has helped improve the economy of thousands of people, but it wanted to do more. Therefore, in the new campaign we wanted to tackle squandering at a national level. To do so we created a character to watch over the country’s economy, an anti-corruption guard, an alter ego with mooverang values… we created “El Chorizo bueno"
We achieved the targeted exposure, reflected in over 15,000 tweets to become an organic Trending Topic in Spain and reaching over 16 million users.
To date the campaign video has been viewed 426,000 times on the brand’s social media channels, exceeding the client’s objectives by 968.18%.
We surpassed the target established by the client by 896%, reaching over 583,000 Facebook profiles.