Launch the Smart Mortgage campaign
for EVO Bank.
Smart Mortgage does something that
no other does: "When the Euribor rises, the differential is reduced automatically." Such a simple explanation that it could be told in many ways and in many different media.
We created 100 WAYS OF EXPLAINING THE SMART MORTGAGE, a digital campaign with 100 unique pieces designed for the media where they would appear and applying the idea to the entire brand content: from banners to Facebook posts, YouTube, emailings and even the loading of our website.
100 pieces simply responding to the question: "Why is the Smart Mortgage
so smart? "
With "100 ways" we got 114,000 people to simulate their mortgage. Surpassing the client's objectives by almost 90%
Thanks to the campaign landing page,10,000 people asked for an appointment at a branch to get information or sign a mortgage.