Only available in Spanish version
Only available in Spanish version
Only available in Spanish version

100 manners

EVO Banco

100 manners

Objetivo

Launch the Smart Mortgage campaign

for EVO Bank.

Descripción

Smart Mortgage does something that

no other does: "When the Euribor rises, the differential is reduced automatically." Such a simple explanation that it could be told in many ways and in many different media.

We created 100 WAYS OF EXPLAINING THE SMART MORTGAGE, a digital campaign with 100 unique pieces designed for the media where they would appear and applying the idea to the entire brand content: from banners to Facebook posts, YouTube, emailings and even the loading of our website.

100 pieces simply responding to the question: "Why is the Smart Mortgage

so smart? "

Resultado

With "100 ways" we got 114,000 people to simulate their mortgage. Surpassing the client's objectives by almost 90%

Thanks to the campaign landing page,10,000 people asked for an appointment at a branch to get information or sign a mortgage.